Search Engine Optimization has been around for quite some time now.
We live in a digital world where everything is done online. Millions of people are using the search engines and their number keeps growing.
Fun fact, Google gets more than 3 BILLION searches every day.
Imagine if you can convert only a tiny percentage of those searches into visitors for your website.
It doesn’t really matter if you have an online store or a blog website.
SEO will help you build a strong online presence and you can tap into the unlimited opportunities to make money online.
If you want your website to get ranked organically without paying for any traffic (visitors on your website) then you definitely need to know what is the importance of SEO.
This is the ONLY way to get your website and it’s content ranked on the first page of Google without paying money out of your pocket.
This guide will cover the 5 key things that you should remember in order to REALLY understand what SEO can do for your business and your online presence.
1. Is SEO Good For Long Term Results?
YES, IT IS!
If you’re in it for the long run then you must know that search engine optimization is the best way to create long term exposure for your website to people who are interested in what it’s content is all about.
Over time as you master SEO and build the content of your website, you will start seeing a natural flow of organic traffic coming your way.
This is the first step in creating a passive income. It all comes down to content writing.
The more content you put in your website the more EXPOSURE you will get.
At first, you probably won’t see any significant results but that’s completely normal and should not discourage you.
As this is a long term game, eventually you will experience the so-called snowball effect.
That’s when your content starts to get noticed more by the search engines.
This means that the traffic you get to your website will keep growing more and more.
And as my favorite saying goes “Traffic = Money”…
If there one thing that you will take from this article then it should be the following.
Authority and reputation play a BIG role in the online world.
People need to know they can trust you.
That is if you want to make money online of course.
The next part is all about that.
2. SEO Will Help You Build Authority
Google has changed quite a lot in recent years and it continuously evolves with new updates that help bring the best user experience.
After all, it’s a search engine and its primary focus is giving the users what they want.
If there is one thing that hasn’t changed and will not EVER, that is the importance of good high-quality content.
This will lead to users engaging in your website and give you an opportunity to monetize that traffic.
This is all part of the SEO process but how will it help you build authority?
People will naturally trust Google to provide them with the answers they are looking for.
This means that when a person looks for something withing Google and they stumble upon YOUR website, he or she will naturally trust you as well (most of the time without even thinking about it).
Odds are that if your content is on the first page of a Google search query, the user looking to get answers about something will get them from your website.
This, in turn, will lead to people sharing, commenting and engaging within your content, because their user experience was good.
When that happens your website will naturally build authority within your niche.
3. Is Social Media Important?
Social media plays an important role in SEO.
When people start sharing your content all over the social platforms, not only will this increase your engagement rates and bring more traffic your way, it will also show Google that you are growing more and more as an authority.
Remember that snowball effect I was talking about earlier?
Yeah, social media can have a big impact on that.
When people start sharing and talking about your website online, that will create backlinks for your website which according to a lot of high authority websites, is quite important if you want to get ranked on the first page of Google.
You can learn more about backlinks here.
You can also utilize social media to get traffic on your website, by doing things such as:
– Create an Instagram page and build a following.
By posting daily pictures online you can easily gather a following as long as you’re consistent.
You can do that by creating a facebook page as well.
The same thing goes with twitter or even Pinterest. Here is a PRO TIP for you.
If you want to go that path, you should focus on growing only one of these platforms because this can really be time-consuming.
It can distract you from your main goal and that is to create high-quality content for your website.
4. Visuals and Their Connection With SEO.
Implementing visual content within your website is important for a number of things:
– Video and pictures can bring more traffic because they can rank independently.
You have heard of google images, right?
Yep, people can stumble upon your website just because they were browsing some images online (as long as they are relevant to your content of course).
Did you know that Google owns Youtube?
You may or may not have noticed that when you type in a search online, some of the results are youtube videos.
That’s another way to bring traffic your way.
– Here’s another fun fact.
People tend to be easily distracted, so if you don’t really have anything that can stimulate them visually they will get bored quickly and leave your website.
That’s why you should always add relevant images into your content to prove your point.
Here’s the #2 PRO TIP, you can find ROYALTY FREE IMAGES on websites such as pixabay, pexels or even in Google.
All you have to do is set the images option to “labeled for reuse” Follow these 3 steps and it should look like that…
5. Consistency Is Key!
When all is said and done, consistency is even more important than high-quality content.
If you’re not consistent with what you’re doing and decide to spend some time, producing content only once in a blue moon, odds are that it won’t really work out that well for you.
I know successful people that are bringing out new and fresh content two times a day.
Every day.
But they have been in this business for a long time and to get where they are wont just happen overnight.
You should try and post every week or at least every couple of weeks if you want to see any kind of progress using the SEO method.
The same goes for social media.
If you’re not consistent enough, you will lose any momentum that you’ve built so far.
Your reach will drop especially with platforms like Instagram.
Keep in mind that there are a lot of things that we didn’t really cover here like keywords.
They go hand in hand with search engine optimization.
So, hopefully, now you know what is the importance of SEO.
If you want to learn more about the topic then I encourage you to click below and take a look at my article that reveals to you the secrets of generating organic free traffic and ranking on the first page of Google.
It’s well worth the read because it’s packed with tons of value and quality information.
This is a great guide in understanding the dynamics of using SEO. I found it interesting that, the Google platform relies so much on SEO. If a website didn’t have this, it would be a huge disadvantage under those that do. I really like this layout. It was easy to understand, and gave me some great insights, into what I can do more to help the traffic flow to my own site. The only question regarding SEO is; with google changing every year, how do we keep up with this change.? Is it automatic, or do we have to keep changing our sites, to conform to Googles changes.?
Thanks for allowing me to comment on this great article.
The algorithms change constantly but if there is one thing that stays it same is how Google thinks about producing high-quality content. As long as you do that and with proper keyword implementations, you will be just fine in term of SEO and rankings. If you need help with producing high-quality content or using keywords the right way then you should check out my article BY CLICKING HERE.
Hi! Reading about these 5 points you have presented here has broaden my understanding of SEO. I hadn’t stopped to think that visuals could be a way to obtain more traffic. Yes, I have used Google images myself. I’ll bear this in mind the next time I’m uploading pictures (I’ll sure fill in the title and alt text tags for my images from here on).
Images can be a great way to generate even more traffic to your website, that’s why they should not be neglected when it comes to SEO.
You’ve highlighted five really important things here. Creating content really is important, but I have to admit, I have not always been consistent on that aspect. I have also fallen short on sharing my articles on social media on a regular basis. Your article is a great reminder of where my efforts really need to be for long term success.
Apart from these five key things, I really appreciate the pro tips as well. You’ve peaked my interest on backlinks though. I’ve never really grasped the concept of backlinks nor have I seriously considered the benefits. So I am bookmarking your site to check out that information a bit later.
Backlinks and social shares can help with boosting your SEO rankings, but the most important thing that you should remember is that there is no substitute for high-quality content. If you have time to focus on just one of these things then it should be content creation.