Danielle Holmes Course Review – Black Digital Blueprint

Welcome to my Black Digital Blueprint review. Can you really learn how to make money online with Dannielle Holmes and her course, or is this just another scam to avoid?

Here’s what you need to know. This is a high-ticket program that costs a ton of money, which means that you may come across biased, one-sided reviews praising Danielle Holmes and her program without offering any REAL VALUE that you can use in the buy or not decision.

That’s why I want to point out that I’m not affiliated with Black Digital Blueprint in any way or form, so don’t expect a thousand low-quality bonuses for joining through my links because there aren’t any.

By the time you’re done here, you will know exactly what to expect inside this course, how much can you REALLY earn, how long it will take if you’re starting from scratch and how much money you should be prepared to invest in this venture on things like getting exposure and marketing.

Ready? Let’s get started…

Black Digital Blueprint Review Summary

Product Name: Black Digital Blueprint

Product Owner: Danielle Holmes

Product Type: eCommerce Training Course

Product Price: $5,000+

Overall Score: 15/100

Recommended: No!

Summary: This is an overpriced training that covers things like identifying your target audience and running paid ads online.

You can definitely learn a lot of valuable information about social media marketing and running an eCommerce store, but you can also do that for free on platforms like Youtube and Google.

The only benefit to this program, in my opinion, is the fact that you will get access to Danielle Holmes’ ad copy that has supposedly generated her thousands in a single day.

Keep in mind that there’s no REAL way to prove that she has actually made that much money in such a short period of time as these things can easily be faked.

Don’t get me wrong, I’m not accusing anyone of anything. I’m only saying that it’s EASY to fake your earnings online and that you shouldn’t trust everything you see online.

According to the sales page, this is a great opportunity for beginners with no experience in making money online.

Here’s what you won’t be able to find on the sales page. The majority of eCommerce courses teach you the same traffic (web users) generation methods.

In other words, you will be competing with experienced digital store owners, because you will be leveraging the same platforms as them.

There’s nothing new or innovating going on inside the Black Digital Blueprint to justify that HUGE price tag.

If you prefer to avoid spending thousands on something that may not even work out that well for you in the first place, then you should see this cost-effective alternative below.

What is Black Digital Blueprint?

It’s a training course focused on teaching you how to run Facebook and Instagram ads to your eCommerce store. According to Danielle Holmes, it’s not about what you sell but how you market it.

Here’s why that statement leads me to believe that the course owner doesn’t have a clue and that you will probably waste your money with Black Digital Blueprint.

1. Product Research is Essential. If you don’t know basic things like is anyone actually interested in a certain product, it doesn’t really matter how good you are at marketing it. If there’s little to no demand for your products, how do you expect to make any money selling them online?

2. Your Ad Budget is Determined By The Competition. If you chose to target the same audience as every other eCommerce store owner out there, your ad costs will skyrocket.

According to Oberlo, your Facebook advertising costs are determined by your competition and the amount of money they are willing to spend to get the attention of their target audience.

If you chose to market a product focused on serving a target audience that’s not well known to other business owners that use Facebook or Instagram as a traffic source, then your advertising costs can reduce significantly. This can increase your overall chances of success.

Ideally, you should find a product that has very little competition to minimize your ad spend and high consumer demand to maximize your sales rate. You can’t do that without doing your research, can you? 

As it turns out, what you sell online DOES matter a lot, and in fact, can make or break your online business.

Is Black Digital Blueprint a Scam?

No, it’s not a scam. You are something in exchange for your money, which makes Danielle Holmes’ course legit. However, I don’t think that it’s worth investing in this online business opportunity.

Especially when you consider the fact that you can learn how to build a dropshipping store and leverage the same traffic generation methods with other, much cheaper competitor courses, with the same or even higher quality content inside, such as The Ecom Goodlife.

Due to the huge price tag, most people that buy Black Digital Blueprint will not get instant access to the complete program. Unless they pay the full price upfront, the course modules get unlocked after each consecutive payment.

One of Danielle Holme’s eCommerce stores, Bijoux, has numerous UNANSWERED complaints on the Better Business Bureau website. Most of them are from customers that made an order and never got their products delivered.

This raises further concerns about the overall quality of her training course. It also indicates that she doesn’t seem to care if the customers have a positive experience or not. 

That’s why I can’t recommend this as a good opportunity to make money online. I think that there are better ways to get started and build a long-term, sustainable online business.

Who is Danielle Holmes?

According to her bio, she started trying to make money online in 2015 with only $650. It wasn’t until she discovered how to run Facebook ads that she made a breakthrough in 2018. Currently, she owns 3 eCommerce stores and the Black Digital Blueprint training program.

You can find her on Instagram. It seems that, apart from her private Facebook group for members only, that’s the only social media platform where she is actively trying to grow her following. 

What’s Inside Black Digital Blueprint?

There are 6 modules inside that teach you the fundamentals of creating an online store and running paid ads to generate traffic, leads, and sales. Inside the private group, you can get access to live Q & A sessions twice a month.

You can interact with other members as well as participate in these sessions as a group. Let’s take a closer look at each module to find out what they are all about.

It’s worth mentioning that you will have access to the live sessions and the private Facebook group for 60 days only.

Module 1 – Identifying Your Target Customer

This part is all about finding out more about your ideal customers, their wants, needs, where they hang out online, how much money they spend, what makes them buy stuff online, etc.

All of that can help in building a customer profile. Since Danielle doesn’t believe in product research, don’t expect to learn essential things like how to find viral products, which is what many dropshipping Gurus and course owners teach.

For a clear example of that, you can take a look at Tan Choudhury’s Ecom Corse, and you will see that he spends a significant amount of time teaching his students how to do product research.

Module 2 – Buyer Psychology

Understanding how to trigger certain emotions in your potential buyers can increase your sales, which is what this module is all about. You can learn how to provide an environment that predisposes your prospects to make that buy decision.

Most impulse decisions are made with lower ticket items. This marketing tactic works well on products or items that are under the $20 price range.

Module 3 – Copywriting & Running Ads

Here you will learn how to create text for your online ads that is attention-grabbing, interesting, and compelling enough to make people want to click on it and learn more.

There are specific word combinations that make people more inclined to click on an ad, rather than ignoring it.

In this competitive business, it’s important to learn how to stand out from everyone else that’s trying to grab the attention of your prospects.

Module 4 – Facebook Business Manager Guide

This module will introduce you to Facebook’s Business Manager, which is where you will be setting up and running your online ads.

You will see how to create a Facebook/Instagram ad from start to finish. It’s important to note that there are tons of free tutorials out there that show you the exact same things as this PAID module.

Module 5 – Analyzing Facebook Data

You will learn how to create lookalike audiences and run retargeting ads that should deliver a more positive experience to your potential customers and you as an online store owner.

FYI, Facebook has FREE training on retargeting that is probably way more valuable than what you can learn with Black Digital Blueprint.

Module 6 – Automating Your Online Business

This part is all about teaching you how to outsource as much of your day-to-day operations as you can so that you can focus on calling your online business or doing something else for yourself.

You will learn how to hire and manage a team of customer service agents and effectively do fulfillment orders, 

How Much Does Black Digital Blueprint Cost?

You could choose to pay in full, which will set you back a whopping $5,000, or you could pick one of the four payment plans that Danielle Holmes has available to those that are interested in buying her course.

1. $875/Month For 6 Months. Each month you get access to a new module until you unlock all of them.

2. $850/Bi-Weekly. You will get access to one module per two weeks.

3. $2,000 Upfront Then $650/Month For 6 Months.

4. $2,500 Upfront Then $525 Bi-Weekly For 5 Weeks.

Can You Get a Refund?

According to the Black Digital Blueprint’s terms of use, you may get a refund within 30 days.

The key phrase here is that the company may, in its SOLE DISCRETION, give you your money back, which basically means that Danielle Holmes can do whatever she wants.

In other words, don’t expect to get your money back after you end up paying for this program.

What I Like About Black Digital Blueprint

1. You Can Learn The Basics of Creating an Online Store and Running Facebook/Instagram Ads. I don’t think, however, that it’s worth investing thousands of dollars for getting that information though, especially when you can find it for free. There’s nothing that I like about this course, and I think that it’s designed to rip people off.

What I Don’t Like About Black Digital Blueprint

1. Too Expensive. You’re charged upwards of $5,000 for basic information and limited access to Danielle’s private Facebook group.

2. Shady Refund Policy. Some people can easily be misled that they can get their money back if they end up not liking the program, which is not true. The refund policy is designed in such a way that it intentionally tricks people into believing that they can have a chance of getting their investment back.

3. Most of The Content Barely Scratches The Surface. 

4. Dropshipping is Not The Best Business Model For Beginners.

Is There a Better Alternative?

The eCommerce business model can be incredibly demanding. The success rate is different for everyone.

Some people make a profit as soon as 2-3 months after launching their eCommerce store while others never get to a point where they are earning more than they spend.

If you want to do it right, you need to think about providing high-quality customer service for your customers, promptly dealing with any complaints and negativity towards your brand, which includes issuing refunds when they are requested.

Furthermore, you would have to spend a decent amount of time doing product research every couple of months or so.

You will also need a solid ad budget. Most courses teach people how to run ads online to attract visitors to their online stores, which means that in most cases, you will be competing with a lot of people for the attention of potential clients. This, in turn, will lead to increased costs for running online ads.

That’s why I believe that there is a better alternative for beginners that does not require you to spend countless hours on product research, customer service, dealing with clients, and issuing refunds.

Instead, you can leverage products and services that have been proven to convert very well and pocket on the commissions as their affiliate.

This is the most beginner-friendly, and cost-effective online business model, with the least amount of risk and incredibly high earnings potential. All you have to do is help people find what they are already looking for.