High Ticket Coaching Academy Review – Lucy Johnson’s Zero Brand Method

Welcome to my High Ticket Coaching Academy review. If you’re here wondering about Lucy Johnson, her course, and Zero Brand Method, then you are in the right place.

It’s time to find out if you can really make money online with this training program, or if this is yet another scam that you should avoid.

Here’s what you need to know. This is an expensive coaching service, and as such, there is the possibility of coming across biased, and one-sided reviews, that claim how great this training is, for the sake of making money.

Let me point out that instead of luring you in with shiny promises, and hyped up claims, I will reveal to you what every other promoter of the High Ticket Coaching Academy won’t.

By the time you’re done here, you will know everything that you need to, in order to make an educated decision. This is the most brutally honest evaluation that you will see.

Ready? Let’s get started…

High Ticket Coaching Academy Review Summary

Product Name: High Ticket Coaching Academy

Product Owner: Lucy Johnson

Product Type: Lead Generation Training

Product Price: $5K – $10K

Overall Score: 50/100

Recommended: Not Really!

Summary: Lucy Johnson’s High Ticket Coaching Academy (HTCA) is targeted towards consultants and coaches, that are looking to scale or grow their business.

More specifically, it’s ideal for those that haven’t gone online but know that doing that will exponentially increase their overall revenue.

The idea behind this coaching is legit. Every kind of business should have an online presence.

The problem is that High Ticket Coaching Academy costs a ton of money, and teaches you things that can be outsourced for much less than what you are required to pay for the training alone.

You need to be able to afford to pay for Facebook ads on a regular basis, and the recommended amount is roughly $800/month.

On top of that, expect to be spending anywhere from $200 to $300+ on additional tools and resources that are needed to go online.

If that doesn’t sound like the best thing for you, then you should see this cost-effective alternative that can teach you how to start a profitable online business.

What is High Ticket Coaching Academy?

High Ticket Coaching Academy is a lead generation training course, that shows you how to set up an online presence for your business. You can learn how to generate leads, clients, and sales into your already existing business by leveraging Facebook ads.

Apparently, posting free stuff on social media is outdated and lame nowadays. It does not produce any significant results, and it’s way too time-consuming.

With Lucy Jonhsons Z.E.R.O Brand Method, you can get high paying clients by taking advantage of the fact that you are unknown in your industry.

In other words, you don’t need to have your own brand to make this thing work for you.

What is The Zero Brand Method?

The Z.E.R.O Brand Method, also known as ZERO Content Marketing is coaching that’s focused on 4 essential things that if you master, you can achieve success. Here’s a breakdown of the key elements that are needed for this to work:

– You Need The Right Offer.
Being able to solve a specific problem for your targeted audience is the best way to achieve more sales and conversions. It’s also important to position that offer to the right people.

– You Need The Right Marketing Strategy
. According to Lucy Johnson, you need to run micro-targeted Facebook ads that are specifically catered towards those that will benefit the most from your services.

– You Need To Create The Right Type Of Sales Funnel
. By driving traffic (web users) to your well-crafted sales funnel, designed to convert visitors into paying clients, you can increase your overall profits.

– You Need To Know How To Get The Most ROI
. Return On Investments is crucial for success. Making sure that you make more than you spend on ads will be the difference between your online success and failure.

Is High Ticket Coaching Academy a Scam?

is high ticket coaching academy a scam legit or not

High Ticket Coaching Academy is NOT a scam. I did a thorough analysis of HTCA’s landing page to see if I can spot a fake testimonial or a stock image from places like Shuttershock.

A lot of digital training courses and programs use stock photo images to create fake testimonials, but they can be easily spotted if you know what you’re doing. While doing my investigation, I didn’t find any fake images.

In fact, what I found was REAL people with legit online businesses. This a good sign that High Ticket Coaching Academy is not a scam.

There are some additional things that you should consider, such as the fact that you will be learning how to run Facebook ad campaigns and that’s very risky.

First off, there are rules and regulations that are changing on a regular basis, which means that you will get your ad accounts banned often.

This can lead to a lot of negative things like losing money on your ads and having to set up new campaigns all the time.

One thing that you need to understand about Facebook ads is that there is no fixed formula for running successful campaigns.

In other words, it’s a risky endeavor with no guarantees that you will ever be able to make your money back. I’ve seen people struggling for a long time, before being able to come out profitable. 

Who Created High Ticket Coaching Academy?

High Ticket Coaching Academy was created by Lucy Johnson. She claims to have helped over 3000 clients with establishing a great online presence. Before creating HTCA, she was a fitness coach for a long time.

At some point, Lucy decided to start doing online coaching, which evolved into a 2 million pounds a year business. Nowadays she spends her time helping other coaches, and business owners to grow their business by going digital.

How Much Does High Ticket Coaching Academy Cost?

The only way to find out how much High Ticket Coaching Academy Costs is to go through a scheduled phone call with one of their sales team members.

This usually indicates that they will listen to your problems, and struggles first. The price that you have to pay will be based on the information that you will give them. 

Don’t expect to pay less than $5K though, because that’s how these types of coaching programs work.

A good example of a high ticket program, that has the same price structure is Oasis by Andrew James. By scheduling a phone call, you will get to communicate with a trained salesperson, that’s the main goal is to get you to buy into the program. 

Judging by High Ticket Coaching Academy’s terms and conditions page, It looks like you have to option to pay for your membership in separate installments. This is another indicator that the cost will be so big that you probably won’t be able to pay it all at once.

Can You Get a Refund?

You cant get a refund on your purchase of the High Ticket Coaching Academy. However, there is a 14 day cancellation period, which means that if you decide to terminate the contract between you and them, you won’t be obligated to pay the rest of what you owe for your membership.

For example, if the entire cost for HTCA is $5,000 and you sign a contract to pay $1,000 every month until you pay for the program in full, you can cancel that contract within the given time frame.

This means that no one can make you pay the rest of the money ($4,000) and you will be cleared of any debts towards High Ticket Coaching Academy.

What I Like About High Ticket Coaching Academy

high ticket coaching academy review pros vs cons

1. Lucy Johnson is a Real Business Owner. You’d be surprised to know how many programs, and services out there, have FAKE owners, just so that they can create more trustworthiness between you and them.

2. Testimonials Look Legit
. Again, there’s a ton of training programs that use FAKE testimonials to entice the user to make that decision to buy.

As an example, you can take a look at Secret Millionaire Bots. Luckily, by doing a quick image search on Google, you can identify fake testimonials from the real ones, with ease.

What I Don’t Like About High Ticket Coaching Academy

1. HTCA Teaches You How To Run Facebook Ads Only. Everyone is looking for their ideal client on Facebook.

The competition over there is HUGE, and the cost of ads is growing by the day. There are other platforms that you can leverage to run paid ads, that don’t have as much competition, like Youtube.

2. No Refunds
. This NOT a good thing in my opinion. How would you know if High Ticket Coaching Academy is going to live up to the expectations that it builds up with their webinars and sales pages?

You can never know if it’s the right solution for you or not until you at least get to try it out. The problem here is, that you need to spend a lot of money upfront, and risk losing them in order to ”try things out”.

My Recommendation

My recommendation is that you invest in this only when you are fully aware and okay with the potential drawbacks of High Ticket Coaching Academy.

One of them is that you risk losing a lot of money, and the possibility of not making more than you end up spending can occur.

If you don’t mind such a risky, and expensive investment, then maybe HTCA is for you after all.

There is one more thing to consider, and it’s the following. Do you go on social media to buy or to have fun? If you are like the MAJORITY of people who browse social media (including Facebook), then you rarely go there with the intention of buying something.

Think about the following for a second. How many times have you searched on Google or Youtube for a review of something that you are interested in purchasing?

If was to guess, I’d say that it’s way more often than on Facebook, right? There is a high possibility that you found this article by searching for High Ticket Coaching Academy reviews, which means that you are browsing with BUYERS INTENT.

You’re not looking to socialize with friends, or to watch funny videos right now, are you? The best part about this is, that you were able to find my article without me having to pay anything for it.

Unlike running paid ads, I am gathering free leads, and convert them into sales by implementing SEO (search engine optimization).

I let people with buyers intent come to me. No Facebook ads, no spending money for online exposure. It’s all free and way more rewarding in the long run because it can be a source of passive income.

If that sounds interesting, and you want to learn more, then you should see this alternative below.

11 thoughts on “High Ticket Coaching Academy Review – Lucy Johnson’s Zero Brand Method”

  1. Thanks for this review.

    They bring it in a very good manner but as it takes 1 hour, and after 1 hour you still do not know exactly how it works, I got suspicious.

    As you said, I do not question their business but there are some contradictions that triggered some questions…like no social media, no ads, no facebook….and finally I got triggered by a Facebook ad !

  2. We took the leap in March 2020. Our sign company went under and my gut feeling that this felt right for us, as I type this today, April 2021 a year later we turned over 100k last month. If you have the drive then this is the vehicle. I still wonder if I will wake and it’s been a dream! They are genuine and if you want it they will make it happen. Sam Robins

    • That in and of itself sounds very much like a cult I was in, if you believe in it enough, you’ll make a return on investment, and it’s your fault you’re not making money. Meanwhile the majority of the money goes into the owner’s pockets.

      Do you have a detailed idea of how it will work and a contract so if they don’t hold up their end of the bargain. FYI not providing refunds is in breach of the Consumer Rights Act.

  3. My husband and I have been on the program now for 7 months and still no sales. Lucy and her team are genuine, hard working, wonderful people who I believe genuinely want to help people. I do believe that we will see a return on our investment and join all the others coaches and consultants in their success stories but I want to share the other side of the coin too. We have had problem after problem with Facebook advertising which has drawn the process out extensively for us. We have also changed our business idea multiple times as coaching is a new venture for us. We made that explicitly clear in our sign up call and got the impression that that wouldn’t be an issue but it certainly has drawn out the process further. The HTCA team have allowed us to stay on the program and I hope we continue to get their support until we make a sale but we have not got our business off the ground, owe family £10,000 (£9000 for the program and £1000 from an in program purchase that I can’t really see how you would get around – that was a bit annoying) and we are back living at my husbands parents place so we can afford ads (when they work). Like I said, I’m very confident we will get there … but it’s been very different to what we expected.

  4. I worked with Lucy 8 years ago. Gave her my last pennies!!!! She begged for a testimonial and then claimed as it was thanks to her, which actually it wasn’t. I stopped the program after 4 months and was even more broke than before I signed up. Ended up with a massive debt because of her platinum service…. It was something silly like €6k .

  5. Thank you for this review which answered a few of the questions I had after the one hour (!) video registration of a webinar. Like you, I don’t doubt Lucy is real and on the other side, quite a bit of money may be involved when using her services. Generally, I don’t understand why people, who are trying to sell something, take such enormous amounts of time without getting to the point.

    Best wishes,

    • In my opinion, they take their sweet time because they’re trying to build trust, get you hyped up, and excited for what’s about to come. That’s the only way that most people will even consider investing a solid amount of money.

  6. Don’t trust Lucy Johnson or her partner Mark. They used to have a company called fully booked formula where they were taken to court mull times for ripping people off, some families ended up at a food bank because of the threatening letters they sent for coaching fees.
    I did their free workshop and signed up to the weekend and coaching, was a big mistake.
    They manipulate vulnerable people, they encouraged people to get a divorce if their partner doesn’t agree to them spending £££ a month on a 30 min monthly coach call.
    She’s not on social media because that’s how she would get found out.

  7. I had a sales phone call with this company, and despite having a massive debt already, I was quoted £9,000 for an 8-week coaching programme.

    I got accepted into Jon Penberthy’s Ad Clients course after purchasing a short digital course with him that cost $37.

    I saw Lucy Johnson’s adverts on YouTube. I watch about 4 hours of YouTube videos daily, so my first issue was that they only taught Facebook advertising.

    She was obviously in the space very early, but she got complacent and thus overtaken by many people doing the same thing better.

    Having launched my YouTube ads campaign, I know the importance of regularly updating.

    Her adverts were far too long, and I last saw them a long time ago on YouTube. The web class was too long, not very engaging, and didn’t give any value, and the sales call could have been more professional, structured, and informative.

    The whole attitude was that Lucy spends all her time with paying clients, which translated to me that she’s a bit up herself. While I don’t particularly appreciate being bombarded with emails from companies I signed up for, it’s essential that potential customers feel valued. I received the first follow-up email nine months later, asking to book a call, which screamed desperation.

    In short, if you are a coach or consultant, there are far more genuine (and likable) people who can help you reach your goals and who offer great value courses so you can test the water before committing to such a large amount of money, such as Jon Penberthy (Legit Marketing), Alex Smale (Sell What You Know) and Stuart Ross (Launch You).


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